Sydsvenskan is one of the
larger newspapers in Sweden. For their big transformation to a tabloid format
they wanted a new typeface for their main flag and section heads. There
was also a name change, from the longer Sydsvenska Dagbladet, to the name
for which the paper is more commonly known: Sydsvenskan.
The previous typeface
for the flag was a condensed version of Aachen, but the revision required
something more modern to bring the paper into the 21st century. The change
should also be unnoticeable on first glance. Modest refinement was key.
The first assignment was for an all-uppercase typeface, but as the project
progressed, it became clear a lowercase would better suit the section heads.
